コンセプトワーカーズセレクション

CONCEPT
In order to abolish the typical impression of a man, who would be unrefined, they challenge to do it by using a cute name and design.

Buyu was established in the late years of the Edo Period, during the Keiou Era (in 1867). It all started when the founder, Hosaka Yuukichi, who was born in the Echigo area (located in the present Niigata Prefecture), established a sake brewery in Yuuki, in the Ibaraki Prefecture. It is some kind of an old story, but the manga “Oishinbo” presented the junmai sake of Buyu. In the same group, there were the sake “Yorokobi Gaijin”, “Shinkame”, “Gunma Izumi” and “Kikuyoi”, which are meant to be taken warm. The sake Buyu of that time, had an ambar color and an aged taste, so it was famous for it’s rich flavor when taken warm. So some decades passed by, and when we drank the sake from Buyu after all that years, it was very good balanced, with also a sensation of bubbling gas, and a fine taste. We remember that we got shockingly surprised, and even exclaimed “Is this really that Buyu?!”
As time went by, the tendency and likes of the people and sake lovers also changed, and the president of the brewery felt that if they would continue without changing the taste of their sake, the situation would not be flourishing, so he relied in lots of people to change little by little the quality of their sake.
“We liked the old taste of Buyu, but the Buyu from nowadays is also great!"
This original series uses a cute name and design, in order to abolish the typical impression of a man, who would be unrefined and with an old taste.