コンセプトワーカーズセレクション

Brewery / Hagino-shuzou
The ideal sake is “a sake like a casual but elegant t-shirt, that you can wear pleasantly everyday”

The brewery that makes Hagi no Tsuru is Hagino Shuzou, located in the city of Kurihara, in the Miyagi Prefecture.
One may think that the ideal sake is the one that fits the taste of all 100 people out of 100 that tasted it, but instead of that, Hagino Shuzou would like to brew a sake that they themselves can certainly say that is delicious, and since being a sake brewer, they pursue not only a sake that can pair with food, but also a sake with its own personality that remains in the memory of your senses.
Based in their concept of brewing only a small portion but with good quality, they aim for a sake brewing that is always evolving, keeping the unique history and tradition of sake, and at the same time introducing new techniques.
The sake that Hagino Shuzou thinks of an ideal, is not like something that you would wear to go outside, but something relaxing that you can wear at home, a sake that you can enjoy at ease without becoming stiffed.
A sake in a wine glass that you get at an expensive restaurant is also charming, but one that you can pour in an everyday cup without thinking much about it, is one that fits your character. To make a comparison, they intend to brew a sake that would be not like a fancy dress that you wear only on special occasions, but like a casual shirt that you can wear everyday with a feeling of ease.