“Concept Work”is a coined word that means the work of embodying the concepts or ideas. In this Concept Workers Selection, we aim to revitalize the liquor market and the liquor industry with liquor stores and customers that empathize with this series by developing products from a different angle and a new concept from previous roducts.
From different angles
Find the value of the product
from different angles
Based on the concept
The people who will create it together
The result is
A carefully selected product line
What is the Sake of "CWS "like？
Enjoy sake worldwith your five sences...
"Wines made from cabernet sauvignonhave firm tannins and full and rich taste." "It tastes like this because it is madewith this yeast." "This must be a dry sake because it has a high degree of Nihonshu-do.” What is the most important point when you choose an alcohol beverage? Rice variety? Grape variety? Alcohol contents? Various comments written on the label?
Our company, SAKE-SHOW YAMADA believes that the original pleasure of drinking is that customers enjoy drinking with their five senses. All alcohol beverages express brewer's passion and the local climate. In Concept Workers Selection, we'd like to develop sakes that appeal to the five senses of customers with sake breweries.
Product MakingWhat Appeal to Emotion？
Three elemenrs for appealing to the sensitivity
“Brewing” “Farming” “Designing”
We place importance on three elements to develop sake that people enjoy with their sensitivity.
Sake Brewing・SakeBrewery Masters
The fixed ideas about sake-brewing rice, yeast or method prevent from making sakes that have originality.
We pursue to express the brewery's passion and view of life through their sake.
Thanks to improvements in brewing equipment and technology, we don't meet terrible sake nowadays.
We feel it is difficult to differentiate taste from others, and we aim to approach our items from the new angle.
That is "farming". We pursue agriculture, that is the previous process of sake-brewing.
"Studying agriculture, brewing sake with philosophy, and adding the essence of each brewery."
The items of Concept Workers Seleccion express these concepts. At the last process, we pursue the way to express the concept with designers who are successful in different industries.
To Develop Products from a Global Perspective
Product development from a global perspective
With the recent growth in sake exports and the increase in inbound tourists, it is expected that the number of foreigners who come into contact with sake and shochu in various scenes will increase.
At that time, we will try to standardize the English notation for all products so that you can understand "what kind of raw material is it made of?"
And "what kind of concept is the sake made?" I think that the perceptions of foreigners will change between alcoholic beverages with English notation and alcoholic beverages without English notation.
The aim is to promote the brand from a different angle in Japan by being recognized by overseas people.
Concept Workers Selection
CONCEPT WORKERS SELECTION
“CONCEPT WORKERS SELECTION” is a collection of products born from the above ideas.
This is product development that does not merely enhance items’future functionality and specifications but rather appeals to people’s emotions and sentiments.
Furthermore, by seeking product value from differing angles, we also hope to assist those who have forgotten the pleasure of sake to once again rediscover this delight.
Our aim is to give shape to the simple feeling that “Life would be so much more interesting if this product existed!”in the form of a single product.